In pay per click marketing, you spend only on what really helps, which is when someone clicks open your ad, and nothing more than that. With PPC, you stay in control of your budget and your visibility. You can set targets for your brand and the only limitations that are set are also by you. You can managing the spending and make sure that all of the money spent has really helped your brand. This also makes it a very cost effective method to get a competitive edge and drive more conversions and sales, therefore making your online presence a huge success.